What does "Consistency of Contacts" refer to?

"Consistency of Contacts" refers to the practice of protecting specific times each day to prospect the same people. This approach emphasizes the importance of establishing regular and ongoing communication with clients or prospects, ensuring that relationships are nurtured over time. By consistently reaching out to the same individuals, professionals can build trust and rapport, ultimately leading to stronger business relationships and increased opportunities for engagement.

This method of maintaining consistent contact allows professionals to stay top-of-mind with their prospects and clients and enhances the likelihood of repeat interactions, making it easier to follow up on previous discussions or offers. Additionally, having a structured routine for connecting with the same people helps in identifying their needs and preferences better, allowing for tailored communication that can improve outcomes.

In contrast, changing contacts frequently does not foster relationships and can create confusion and instability in communication. Networking with new clients daily, while beneficial in expanding a network, does not align with the idea of consistency, which emphasizes regularity with specific individuals. Only contacting clients during busy seasons may neglect ongoing relationship building during quieter periods, undermining long-term engagement. Consistency of Contacts focuses on the value of regular interactions with the same set of clients or prospects to cultivate lasting connections.