Which words are prohibited from being used in marketing materials?

The correct answer involves understanding the legal and ethical standards in marketing practices, particularly in real estate and related fields. While words that indicate a preference or bias against certain groups are typically avoided, terminology that implies exclusionary practices is prohibited.

In this case, the option of using "able-bodied, no handicap parking, mature individuals" suggests a limitation or exclusion of those with disabilities or older individuals, which can be interpreted as discriminatory. Marketing materials should avoid language that could imply that certain groups are unwelcome or not considered.

Conversely, using terms that emphasize inclusivity and do not discriminate against particular demographics is generally encouraged. Words and phrases should reflect a welcoming and inclusive approach to attract a wide audience without inadvertently implying bias against any group. This principle is fundamental to ensuring compliance with fair housing laws and fostering an inclusive marketplace.